About Us

Do you remember the days of having your cell phone plugged into the cigarette lighter in your car, but not knowing where to put your phone when you were not using it? Linda Schuerman Anderson was one of many in that same situation, and would constantly lose track of her phone when in her car. When wanting to use the phone, she'd have to root around on the passenger side; or when applying the brakes, the phone would come sliding out from under the seat and get in the way. Not exactly the safest driving strategies for anyone. After trying a variety of products, she knew there had to be a better way. And she not only found it, she invented it!

After facing these frustrating predicaments, Linda dedicated herself to researching and developing a new cell phone storage solution that would come to revolutionize the industry and KangaRing™ was born.

Having received some mediocre feedback like, "it's a great idea, but we don't know if it will sell" from a few large companies, Linda took the challenge to prove it would sell, and decided to manufacture and market the KangaRing™ herself. The first displays were created and assembled in her living room, featuring a large photo of the product in use and holding 24 units. The very first customer was a local family-owned car wash, that sold two in the first two hours the display was on the shelf. After selling 17 units in the first month on display, KangaRing™ was off with a bang! In the first year, car dealerships and car washes became the focus markets and over 13,000 units were sold in the Phoenix area. Despite impressive sales numbers and positive customer feedback, Linda lacked the necessary subsidy to take the product to the next level, and KangaRing™ was put on hold for several years.

Linda would go to the world-renowned Consumer Electronic Show (CES) in Las Vegas almost every year, monitoring the campaigns to see if there was still a market for her product. Having never let go of her vision, what appeared was that not only do more people than ever carry a cell phone, but also other items in the car like GPS, solar chargers, and digital radio systems. And all of those items come with a car charging plug, and need a place to "live" in the car.

Linda says, "When I invented the KangaRing™, I was just thinking of how to best keep my phone by me in the car. But things have changed over the years, and we've now entered the time of widespread distracted driving. With so many people talking and driving, and now even texting and driving, it is dangerous out there. The statistics for accidents and talking and texting while driving, have personally changed my habits. I have committed to Park my Phone While I Drive.™"

"With my phone safely secure in my KangaRing™ I know where it is, can easily reach it if I need it in an emergency -- and am not tempted to text and drive or talk and drive as when I have it in my hand or in lap. Gone are the days of sending a quick text or checking my email when I am at a stoplight."

The response from companies this time is remarkable. The 2011 CES show even had a special section for companies with products to help with this problem. People and companies are very interested in finding solutions for the overwhelming problems of distracted driving, and now see the KangaRing™ as a valuable solution. The plan is to keep spreading the word about KangaRing™ cutting down distracted driving and getting people to "Park Your Phone While You Drive™"

Working with other inventors and through her membership in the Inventors Association of Arizona (IAA), Linda has gained valuable knowledge and experience in patent protection, understanding manufacturing and distribution costs, preparing and working from a business plan, and calculating the profitability of a new product, all of which have been utilized in developing and advancing KangaRing™. Helping and being helped by other inventors facing similar circumstances through the process has kept her focused and optimistic. More information about the inventors group can be found www.azinventors.org.